On Location: Screen Gems Studios

On Location: Screen Gems

The Bluewire team shoots on location at the legendary Screen Gems Studios in Manhattan for a new web campaign for First Response. The crew of eleven included Brent and Greg from our core crew along with lighting, art design, make-up, wardrobe and three production assistants from the SG crew. I directed as the First Response brand team offered insight from their viewing area. There are some photos from set in the photography portfolio. The eight videos will be done soon and we will have two more shoots featuring medial experts and some b-roll with talent / products. More updates on this project as they happen.

Screen Gems’ rich history dates back to the 1940s and the golden age of television and cinema. They delivered many classic tv shows like The Monkees, Dennis the Menace, Bewitched, I Dream of Jeanie plus many more. Today, they are the home of The Rachel Ray Show, One Tree Hill and others. They are well known as one of the country’s premier studios for commercial production. I was happy to shoot at Screen Gems, the facility and crew were excellent.

As an update: First Response recently launched the campaign with a new youtube channel featuring all eight videos. See it here http://www.youtube.com/firstresponse

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